Are you a product-based / e-commerce business looking for the best ways to use Pinterest Ads to promote your products and grow your business? As a Pinterest marketing expert, I’ve seen many businesses struggle with getting their products in front of the right audience. Luckily, with Pinterest ads, you can easily showcase your products and attract potential buyers.
Here are four of the best ways to use Pinterest ads to promote your product-based business:
To showcase your products:
Use high-quality images or videos to showcase your product and capture the attention of potential customers. You can use ads to display multiple products in one ad or use video or idea pin ads to demonstrate your product in action.
To target a specific audience:
Pinterest allows you to target your audience based on demographics, interests, keywords, and behaviors. Use this to your advantage by creating targeted ads that will appeal to your ideal customer. For example, if you sell organic skincare products, you can target people who are interested in natural beauty products.
free pinterest ADS GUIDE Are You Ready for Pinterest Ads? Stop guessing and start advertising! Get our free guide to determine if your business is ready for Pinterest ads and take the first step towards driving traffic, leads, and sales today. Get access by signing up below!
To create seasonal ads:
Take advantage of holidays or special occasions by creating seasonal ads. For example, if you sell gifts, you can create ads specifically for Valentine’s Day or Mother’s Day. This can help increase your sales during peak times of the year. Pro tip: create these ads at least 45 – 60 days out from the holiday!
To retarget:
Use retargeting ads to reach people who have already interacted with your brand. This can include people who have visited your website, added products to their cart, or viewed your product pins. Retargeting ads can help bring people back to your website and increase the chances of them making a purchase.
These are just a few of the ways to use Pinterest ads to promote your product-based business. By using these strategies, you can increase your visibility on the platform, attract potential buyers, and ultimately, boost your sales.
Want to learn more about how to use Pinterest ads for your business? With my free PDF guide, you’ll be able to determine if Pinterest Ads are right for you plus get insights and tips on how to succeed. Sign up here.
This blog post is part of a 10 part series. This is the fifth post (option two) in the series and the next post is about tips for creating click-worthy ad creatives. Read it now! You can find links to the full series HERE.
Share this post on Pinterest and follow my Instagram for more #pinningwithpresh Pinterest tips!
