Let’s talk pin images and what you need to be doing to make sure that people on Pinterest (a.k.a. your potential coaching clients or customers) are stopping and clicking on your image.
So let’s take it back. You have a business profile, and it’s optimized, but for some reason you’re still not getting clicks to your content, and you’re trying to figure out what is wrong.
The problem is probably your pin images.
Pinterest is a visual platform.
So your pin images are very important. You want to make sure that you have pins that are visually pleasing to your dream coaching clients, your dream audience.
So that’s the first thing.
When you’re creating your pins make sure that they are visually pleasing and attention-getting to the point that they will make someone stop scrolling, otherwise people will move along without clicking on your content.
The second thing you need to do is make sure that the copy, the text on the pin, is enticing and that it tells the pinner exactly what they’re going to get from your content.
3 Keys to Optimizing your pin images to attracting clients or customers:
🗝️ Make the copy direct and to the point
🗝️ Use keywords your dream clients or customers will be searching for
🗝️ Make sure the copy stands out on the pin so people know exactly what they’re going to get when they click through to your amazing content.
I suggest having more than one pin template. Have a multitude of templates that you can use and even switch up the titles and see maybe if that needs to be changed, check your keywording and your descriptions, and really go out there and be great.
So that’s my little Pinterest tip. Make sure that your pin images are on point because it’s important on Pinterest.
Now, go look at your pin images and really analyze them and see what you can do to change them up.
