Pinterest advertising can be a powerful tool for driving traffic and sales, but it’s not as simple as just throwing money at the platform and hoping for the best. As a Pinterest marketing expert, I’ve seen plenty of businesses make common mistakes that end up costing them money and results. That’s why I’ve created this blog post to help you avoid those mistakes and succeed with your Pinterest ads. Especially if you’re getting ready to run Pinterest ads for the first time!
Do: Set Clear Goals
Before you start running ads, make sure you have clear goals in mind. Are you looking to drive traffic to your website, increase sales, or build brand awareness? Knowing what you want to achieve will help you create targeted campaigns and measure success.
Don’t: Ignore Your Target Audience
Your target audience is the key to creating successful ads. Don’t make the mistake of creating campaigns that are too broad or generic. Instead, focus on targeting your ideal customer with specific interests and behaviors.
Do: Use High-Quality Images and Videos
Pinterest is a visual platform, so your ads need to stand out with high-quality images and videos. Make sure your visuals are eye-catching, on-brand, and relevant to your product or service.
free pinterest ADS GUIDE Are You Ready for Pinterest Ads? Stop guessing and start advertising! Get our free guide to determine if your business is ready for Pinterest ads and take the first step towards driving traffic, leads, and sales today. Get access by signing up below!
Don’t: Overlook Mobile Optimization
More than 80% of Pinterest users access the platform on their mobile devices, so it’s crucial that your ads are optimized for mobile. Make sure your images and videos are mobile-friendly, and your landing pages are responsive.
Do: Test and Iterate
Creating successful ads on Pinterest takes time and experimentation. Don’t be afraid to test different ad formats, targeting options, and visuals. Use the data from your campaigns to iterate and improve your results over time.
Don’t: Set It and Forget It
Once you’ve launched your ads, don’t make the mistake of letting them run without monitoring them. Keep an eye on your campaigns and make adjustments as needed to ensure you’re getting the best ROI.
To wrap things up, Pinterest advertising can be a valuable tool for driving traffic and sales, but it’s important to avoid common mistakes that can waste your money and time. Follow these dos and don’ts to create successful ad campaigns, and sign up for my free PDF for even more tips and to figure out if you’re really ready for ads. Remember, success with Pinterest ads takes time and effort, but it’s worth it in the end.
This blog post is part of a 10 part series. This is the fourth post in the series and the next post is about the best ways to use Pinterest Ads to promote your online biz. Read it now! You can find links to the full series HERE.
Share this post on Pinterest and follow my Instagram for more #pinningwithpresh Pinterest tips!
