The blog post has been updated for 2022 analytics terms***

So, your Pinterest is all set up. You’ve been pinning for about three months, and now you’re starting to look at the analytics and you’re just like, what the heck? It’s okay because I got you. Today’s Pinning with Presh is all about what you need to do when it comes to your analytics on Pinterest. Before we get really into Pinterest analytics, you guys should know that they are always updating and upgrading their analytics system. So it’s always getting better. But I will preface this with that you should not only be looking at Pinterest analytics. I use three analytics when I work with my clients, which is Pinterest, Google, and Tailwind Analytics and combine them and pick and choose different things from each of those platforms that really give me a full overall view of my analytics on Pinterest.

But today we are going to focus on the things that you should be looking at when it comes to your Pinterest analytics. So you’ve been on Pinterest for at least three months. I wouldn’t say to start looking at your analytics too much before that, especially if you are new, because it does take some time. Pinterest is a slow burn, but once it gets going, it’s awesome, amazing, the GOAT, okay? 

So when it comes to your analytics, the first thing that you should not do is look or pay too much attention to your monthly views. Now I’m not going to lie, it looks really good when your monthly views are 80,000 or 1.5 million. That’s awesome. People are seeing your content. It’s showing up in search results. Now people actually scrolling and seeing it and interacting with it, that’s what really matters.

📍 Outbound Clicks (previously called Link Clicks)

When you look at your analytics, what you actually need to be paying attention to are the outbound clicks. So outbound clicks are the most important thing to me when it comes to my clients. Because if you have content that you want people to find and go to, you ultimately want them to click on that content. You don’t want them to stay on Pinterest. It’s good to have it saved and re-pinned, but you actually want people to click on it and go to the end goal content, i.e.  your landing page, your opt-in, your freebie, your podcast, and actually do what you want them to do.

📍 Saves (previously called Re-Pins)

The second thing is saves and re-pin. You do want your content to be saved and re-pinned to other pinners to their followers, you know, people can find it even easier, even quicker, because you never know who is following them and might find the content. So that is also very important.

📍 Overall Engagement

And then lastly, the overall engagement. So you want your overall engagement to be pretty good. So that includes your outbound clicks, your saves, your pin clicks (previously called closeups as said in video). Pin clicks are if somebody clicks on it and they look at it even closer than just scrolling. I’ve heard this example, I want to say it’s by Kate Ahl, she’s pretty amazing with Pinterest. And she talks about your pin images being like billboards and you’re on a highway and you’re driving down the highway, so people are passing those billboards. Now imagine if you slow down to really look at a billboard, that’s kind of like a pin click, but if you get off the highway, that’s like a outbound link click. Or if somebody tells you “I saw this billboard with such and such on it, you should definitely check it out,” that’s probably like a save (previously called repin). Monthly views is like if you’re on a highway with a whole bunch of billboards going by and you’re not paying attention to all of them, that’s kind of like scrolling the Pinterest feed and yes, it’s on the feed, but no one’s actually engaging with it or clicking through to it in some kind of manner. 

If it happens a lot, like if one of your pins has like 20,000 impressions and two outbound clicks, it’s your pin. It’s your keywording, maybe you’re not showing up in the right search. Maybe it’s your image. It’s not very eye-catching and you want to have eye-catching images. It could be a number of things. But the point is that you do not need to pay too much attention to monthly views or impressions, but really honing on your saves, your outbound clicks and your overall actual engagement on Pinterest when it comes to your Pinterest analytics.