Are you tired of scrolling through Pinterest and seeing blurry, low-quality pins? So are your potential customers. As a Pinterest marketing expert, I cannot stress enough how important it is to have pins that are click-worthy and stop people from scrolling. Not only will it make your ad stand out, but it will also increase the likelihood of people saving and clicking on your pins.
Here are a few reasons why having great pins is crucial for your Pinterest ads:
It catches people’s attention:
Have you ever heard the phrase “a picture is worth a thousand words”? It’s true! People are drawn to visually appealing content, so make sure your pins catch their eye and make them pause their scroll.
It reflects on your brand:
Your pins are a reflection of your brand. If your pins are low-quality, people may assume that your products or offers are also of low quality. Don’t let that happen!
It increases engagement:
When people save or click on your pins, it signals to Pinterest that your ad is valuable and relevant. This can result in your ad being shown to even more people. But, people won’t engage with your pins if they don’t look good.
free pinterest ads launch checklist A Step-by-Step Checklist to Creating Your First Campaign Are you ready to take your business to the next level with Pinterest Ads? Sign up now for my FREE Pinterest Ads Launchpad Checklist and email series. With this comprehensive checklist, you'll be able to set up and launch your first (or next) Pinterest Ads campaign with confidence. Sign up and get access to the checklist!
So, how can you make sure your pins are top-notch? Here are a few tips:
Use pins with high-resolution images:
The higher the resolution, the better the pin will look. Aim for pins that are at least 600×900 pixels.
Use bright and bold colors:
Pinterest is a visual platform, so make sure your pins stand out with bright and bold colors.
Showcase your products:
If you’re advertising a product, make sure the pin clearly showcases it. Don’t make people guess what they’re looking at.
Keep it simple:
Don’t overload your pin with too much text or clutter. You do want to use relevant keywords and text overlay but still keep it simple and easy to understand.
Have a call to action:
Tell people what you want them to do next! Yes, they need to be told to go sign up for your free offer or see more of your product collection.
By following these tips, you’ll be on your way to creating pins that are click-worthy and scroll-stopping.
Ready to launch your first Pinterest Ad campaign? You don’t have to do it alone. Let me walk you through it step-by-step.
free pinterest ads launch checklist
A Step-by-Step Checklist to Creating Your First Campaign
Are you ready to take your business to the next level with Pinterest Ads? Sign up now for my FREE Pinterest Ads Launchpad Checklist and email series. With this comprehensive checklist, you'll be able to set up and launch your first (or next) Pinterest Ads campaign with confidence. Sign up and get access to the checklist!
This blog post is part of a 10 part series. This is the sixth post in the series and the next post is about measuring the success of your Pinterest Ads. Read it now! You can find links to the full series HERE.
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