So, you’ve launched your first Pinterest ad campaign. Congrats! But now what? How do you know if your campaign was successful or not? Don’t worry, we’ve got you covered. In this post, we’ll go over the key metrics you need to track to measure the success of your Pinterest ad campaigns.
Impressions:
Impressions refer to the number of times your ad was shown to Pinterest users. This metric is important because it gives you an idea of how many people potentially saw your ad.
Pin clicks:
Pin clicks refer to the number of times someone clicks on your ad to view it in more detail. This metric is important because it tells you how many people are interested enough in your ad to want to learn more.
Outbound clicks:
Outbound clicks refer to the number of clicks that lead a user to your website or landing page. This metric is important because it tells you how many people are taking action after viewing your ad.
free pinterest ads launch checklist A Step-by-Step Checklist to Creating Your First Campaign Are you ready to take your business to the next level with Pinterest Ads? Sign up now for my FREE Pinterest Ads Launchpad Checklist and email series. With this comprehensive checklist, you'll be able to set up and launch your first (or next) Pinterest Ads campaign with confidence. Sign up and get access to the checklist!
Click-through rate (CTR):
CTR is the percentage of people who clicked on your ad compared to the number of people who saw it. This metric is important because it tells you how effective your ad is at getting people to take action.
Cost per click (CPC):
CPC refers to the average cost you pay for each click on your ad. This metric is important because it tells you how much you’re spending to get people to your website or landing page.
Cost per thousand impressions (CPM):
CPM refers to the cost you pay for every thousand impressions your ad receives. This metric is important because it tells you how much you’re spending to get your ad in front of people.
When measuring the success of your Pinterest ad campaigns, it’s important to look at all of these metrics. By doing so, you’ll be able to get a better understanding of how your campaign is performing and what changes you need to make to improve it.
So, there you have it, the key metrics you need to track to measure the success of your Pinterest ad campaigns. But, tracking these metrics alone isn’t enough. You need to take action based on the insights you gain. Use the data to optimize your ads and improve their performance. With time and practice, you’ll be able to launch successful Pinterest ad campaigns that drive traffic and sales to your website or landing page.
Ready to launch your first Pinterest ad campaign?
Sign up for our free checklist that includes a step-by-step email sequence to provide you even more support for launching your first campaign.
free pinterest ads launch checklist
A Step-by-Step Checklist to Creating Your First Campaign
Are you ready to take your business to the next level with Pinterest Ads? Sign up now for my FREE Pinterest Ads Launchpad Checklist and email series. With this comprehensive checklist, you'll be able to set up and launch your first (or next) Pinterest Ads campaign with confidence. Sign up and get access to the checklist!
This blog post is part of a 10 part series. This is the seventh post in the series and the next post is about optimizing your Pinterest Ads. Read it now! You can find links to the full series HERE.
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