When people ask me, does Pinterest work? I look at them and say yes, because I actually found one of my coaches on Pinterest.
I saw her pin, got on her email list, followed her on social media, and I joined her Facebook group. And then three months later, I joined her coaching program.
How did that happen? Because I found her on Pinterest. So yes, Pinterest does work.
People are finding content on Pinterest. Businesses and your audience are using Pinterest, it’s BOTH business to business and business to consumer.
Don’t think that because you’re not a consumer or you’re not selling products that Pinterest won’t work for you.
My coach isn’t selling products that are physical products, but she sells digital products and has a digital course. So just know people are out there finding things through Pinterest. I am one of them.