📍 Reason #3: Check Your Mindset

A lot of times, if you are already thinking, “Pinterest isn’t going to work for me.” “Pinterest is just not it.” Like after two weeks, “Pinterest is terrible. Pinterest doesn’t work.” If you are already thinking that so quickly into leveraging Pinterest, then you already kind of failed. You really are telling yourself that it’s not gonna work and you have to get out of that mindset. So I think that mindset is a big deal across the board. With your business and your life in general, keep positive and say “I’m gonna figure out how to make Pinterest work for my business. Pinterest is gonna work for my business. Pinterest works for others, and it can work for me too.” And having that mindset will put you in that space to really understand how to make it work for you and finding your own flow. I think it’s truly important to think positively about how you’re going to make Pinterest work for you, it can really be helpful for your overall strategy.

And then the fourth thing is that you might have been using a lot of quick hacks or old strategies and tactics. So a lot of the things that worked in the 2010s on Pinterest, those things do not really work anymore. We’re not pinning 30 times a day. It’s not really necessary anymore. You know, really right now, the thing is quality over quantity, it used to be quantity, like pushing out 30 to 50 pins over and over and over again, the same pin over and over and over again and it didn’t matter, but now it does matter. And the type of content that you’re putting on Pinterest really does matter.

You don’t have to show up as often anymore. You don’t have to be pinning as often anymore. You don’t have to do certain things that you used to do. And a lot of times I see people using those old tactics and strategies or they’re holding onto them because they used to work. And the thing is, things have changed. You have to learn how to change with it. That’s just like all platforms. Things are gonna change. It’s very important to understand that and know how you can pivot so things can keep working for you. And a lot of what I see is that we get stuck in those old strategies, or we see someone talk about a quick hack or a quick fix. And, you know, we try that out and it works for a little while, but then it doesn’t work anymore. And the thing is, you need to really understand what you really need to do and how to keep tweaking and testing and improving that thing, whatever it is, that part of your strategy, so that it can keep working for you in the long term.

📍 Reason #5: Freebies Only Go So Far

The last thing is that you are stuck on trying to piece together your strategy. You’re piecing together your strategy from all those free things that you’ve come across. So your free PDFs, these free YouTube videos, free master classes, things like that. And what you’re getting is a lot of generic information. When I give out information on these videos, though, I think they are very valuable. They are very genetic. They are very cookie cutter information because I can’t see your business backend. I don’t know how much content you’re creating. I don’t know your energy level. I don’t know what you’re trying to do with Pinterest. I don’t know your goals. So I can only give you generic information.

And a lot of what you’re getting is not going to really help you fully see that picture. You’re going to be able to piece together certain things, but you’re gonna still feel like something is missing. There’s a piece missing and you don’t know what it is, but you don’t know how to move the needle forward to the next step. And that’s what some people struggle with is because they are too afraid to invest in something else. Something, you know, like maybe a mini course or a full course, or, you know, a one-to-one session, a strategy session. You’re afraid to do those things, but you want Pinterest to work so much, but it’s like, you have to understand, you have to take that leap and invest in someone that can help you move the needle forward much faster, much quicker. I’m not saying that you can’t do it with the free versions of things because you definitely can. But I always say would you rather save time or save money?

I know me, I like to save time because I like my time to be able to focus on things in my zone of genius. So if something isn’t my zone of genius, then I’m going to either get a course and learn how to do it quicker or invest in someone to help me to do it themselves, or to do it for me. Or to even teach me how to do it in a much quicker capacity, than it is for me to just try to piece together this person’s tips and this person’s tips, and the thing I got from this free summit and this thing that I got from this other summit. End rant, thanks for coming to my Ted Talk. 

So hopefully these are some things that made you go like hmm, yeah that’s me. And actually rethink how you want to approach Pinterest marketing, because I believe it is truly, truly, truly, truly amazing especially as a long term marketing strategy that’s going to help you consistently feature your funnels on autopilot. So you can physically show up less and your content still shows up more. You’re able to maximize your impact, maximize your reach.

So if you are looking to really improve your strategy or get more feedback on your strategy, or just, you know, find new ways, I do have some options for you. You can definitely check out my masterclass, which is the Three Ps to Pinterest Success, and that’s how to turn your content into cash. Find that link HERE, and I also have a very luxe checklist that will help you go through all the different steps that you need to take your people from Pinterest to profit.