A very popular question I get about Pinterest is who won’t Pinterest work for, and I like to think that Pinterest can work for anybody. I’ve honestly seen some industries that I wouldn’t even think Pinterest can work for, work for them, real estate for example. They use it to really grow their real estate business on Pinterest, but at the end of the day it really comes down to your content.

What content are you creating? If you’re not creating content, Pinterest really can’t work for you because Pinterest is about driving traffic to your content. So whether your content is videos, podcasts, blog posts, offers, webinars, etc you can promote that on Pinterest. You really want to use Pinterest because you can drive traffic to content on your website or platform. But if you are not creating content, then where’s Pinterest going to send the traffic? So that’s why I always tell people, yes, it can work for different industries, but you really have to sit back and think what type of content am I creating? And is that content something that I can make Pinterest worthy?

So for me, I create IGTV videos a lot. And how I make that Pinterest worthy is by uploading them to YouTube and my website as a blog post, then I create pins promoting the blog post and therefore drive traffic to my website, IG, or YouTube. I don’t write the blog post myself, I get them transcribed from the video which saves me lots of time. All in all, I have three links  I can drive traffic to on Pinterest: IGTV, YouTube and my website. So it’s really about thinking through what you’re already creating and how you can make it Pinterest worthy and then going crazy with it from there.

So if you have any questions about how to make your content Pinterest worthy, feel free to message me. I am more than welcome to answer some of your questions and just get to know you better, because I like to talk and I like to get to know people. So come say hi!