{"id":2522,"date":"2020-04-17T13:55:00","date_gmt":"2020-04-17T18:55:00","guid":{"rendered":"https:\/\/preshrodgers.com\/assistant\/?p=2522"},"modified":"2020-10-01T13:12:34","modified_gmt":"2020-10-01T18:12:34","slug":"5-ways-to-optimize-your-pinterest-for-success","status":"publish","type":"post","link":"https:\/\/preshrodgers.com\/assistant\/5-ways-to-optimize-your-pinterest-for-success\/","title":{"rendered":"5 Ways to Optimize Your Pinterest for Success"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>I say this all the time, Pinterest is the <strong>GOAT<\/strong> (greatest of all time) for business owners and if you didn\u2019t know that, well now you do. If you\u2019re here, you might have already heard about how great Pinterest can be for your business and I want you to know \u2014 believe what you\u2019ve heard!<\/p>\n\n\n\n<p>Pinterest is an amazing addition to most businesses marketing plans. It is a goldmine for businesses ready to increase awareness, skyrocket their website traffic, gain new leads, grow their email list, increase sales and so much more. But I\u2019ll let all that marinate!<\/p>\n\n\n\n<p>To get all that Pinterest offers, you need to make sure you optimize your profile for success! I have compiled 5 ways for you to set up your Pinterest for Business account in the best way so you can secure the bag!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-1024x624.jpg\" alt=\"\" class=\"wp-image-2530\" data-pin-media=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-683x1024.png\" data-pin-description=\"The Ultimate ways to kickstart your Pinterest as a business. This post will give you 5 ways for you to set up your Pinterest for Business account in the best way so you can secure the bag as an entrepreneur!!\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-1024x624.jpg 1024w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-scaled-600x365.jpg 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-300x183.jpg 300w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-768x468.jpg 768w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-1536x935.jpg 1536w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/createherstock-2017-Social-Bonus-Neosha-Gardner-7-1-2048x1247.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\/&gt;<\/figure>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><strong><span style=\"color:#274472\" class=\"has-inline-color\">1. Create a business account<\/span><\/strong><\/p>\n\n\n\n<p>Let\u2019s not skip this VERY important step. It\u2019s not enough to have a Pinterest account, you must have a business account. And it\u2019s pretty simple to switch from personal to business. If you need to know why you should make this switch, here are the benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analytics &#8211; Because who doesn\u2019t want to see what content is doing thee best!\u2063<\/li><li>Rich Pins &#8211; this gives the user more info about pins pulled from your website&nbsp;<\/li><li>Promoted Pins &#8211; Pinterest is a visual search engine. Promoting pins can be golden!<\/li><li>Link \/ Claim your website &#8211; this will help tons with your rankings<\/li><li>Keywords &#8211; this helps pinners find you and your content because again\u2026 search engine\u2063<\/li><\/ul>\n\n\n\n<p><strong>You can do one of two things: <\/strong>1) Keep your personal account and create a whole new account for your business and convert it to a business account (don\u2019t forget this is KEY!) OR 2) Convert your personal account to a business account.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><strong><span style=\"color:#274472\" class=\"has-inline-color\">2. Activate Rich Pins &amp; Claim Your Website<\/span><\/strong><\/p>\n\n\n\n<p>Pretty simple things to do as well but also a must! Rich Pins gives pinners&nbsp; more info about pins pulled from your website and make your pins look more legit!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span style=\"color:#274472\" class=\"has-inline-color\">\u201cRich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.\u201d<\/span><\/em><\/p><\/blockquote>\n\n\n\n<p>Rich pins give quick info to help Pinners decide quickly if what you\u2019re offering is what they\u2019re looking for! We\u2019re all about instant gratification these days!<\/p>\n\n\n\n<p>Claiming your website helps tons with your rankings! And it&nbsp; lets people know where they can find more of your content, which is clearly important!<\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><strong><span style=\"color:#274472\" class=\"has-inline-color\">3. All about the KEYWORDS!&nbsp;<\/span><\/strong><\/p>\n\n\n\n<p>This is where the real fun begins. Pinterest is a visual search engine and therefore keywords are \u2014 dare I say it \u2014 a major KEY <em>*DJ Khalid voice*<\/em>!&nbsp;<\/p>\n\n\n\n<p>As in, they are a necessity in your overall Pinterest strategy if you\u2019re trying to win! You have to take time to do thorough research for keywords for your specific niche.&nbsp;<\/p>\n\n\n\n<p>And lucky for you, Pinterest makes this almost like a cakewalk. To find good long tail keywords to use for your pins, boards, and board descriptions, a \ud835\udc29\ud835\udc2b\ud835\udc28 \ud835\udc2d\ud835\udc22\ud835\udc29 is to use the Pinterest search bar. \u2063<\/p>\n\n\n\n<p>Type any of your niche topics into the Pinterest search box. Below the search box will appear little color coded \u201cguides\u201d. These are the words most commonly searched with the search term you entered. \u2063<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM-1024x415.png\" alt=\"\" class=\"wp-image-2525\" data-pin-media=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-683x1024.png\" data-pin-description=\"The Ultimate ways to kickstart your Pinterest as a business. This post will give you 5 ways for you to set up your Pinterest for Business account in the best way so you can secure the bag as an entrepreneur!!\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM-1024x415.png 1024w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM-600x243.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM-300x122.png 300w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM-768x311.png 768w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-09-at-1.39.21-PM.png 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Use this to discover the best keyword combinations and phrases to target for a given topic!\u2063 You can also use the new Pinterest trends tool as well!<\/p>\n\n\n\n<p>Use these keywords to create bomb ass keyword infused board titles,&nbsp; board and pin descriptions, and even your bio!<\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><strong><span style=\"color:#274472\" class=\"has-inline-color\">4. Create boards that are in your brand\u2019s niche<\/span><\/strong><\/p>\n\n\n\n<p>When it comes to your business Pinterest account, you can\u2019t have just any ol\u2019 board. If you\u2019ve been using Pinterest for pinning all your favorite things for the last decade, then this may be a hard pill to swallow, but your boards for your business need to relate back to your niche and the audience you are attracting.<\/p>\n\n\n\n<p>If you are a Millennial Finance Coach for example, some boards that make sense would be:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Money Management Strategies for Millennials<\/li><li>Personal Finance Tips<\/li><li>How to Build Wealth<\/li><\/ol>\n\n\n\n<p>However, boards about wedding destinations and favorite meals aren\u2019t really in your niche. Either delete those boards (sorry, not sorry) or better yet make them secret. You can pin your little heart away to all your secret non niche related boards all you wish!&nbsp;<\/p>\n\n\n\n<p>The overall takeaway is when people come to your profile, you want them to know based on your boards what your business and brand are all about!&nbsp;<\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><strong><span style=\"color:#274472\" class=\"has-inline-color\">5. Get Tailwind \u2014 the real GOAT!<\/span><\/strong><\/p>\n\n\n\n<p>Yes Pinterest is the <strong>GOAT <\/strong>but Tailwind makes sure shit gets done! It is the ultimate game changer and I do not know what I\u2019d do without it. Pin manually as if I was still in 2010 or something. Who wants that life? No one. <em>Well, not me.<\/em>&nbsp;<\/p>\n\n\n\n<p>Tailwind is a necessity and I make sure it\u2019s one of the first things my clients do because I don\u2019t work without it and I don\u2019t suggest you do either.<\/p>\n\n\n\n<p><em>Okay girl, what is this magic unicorn?<\/em> A Pinterest scheduler and analytics tool! It will save you a ton of time while also giving you some of the best metrics and insights to build the best Pinterest strategy.&nbsp;<\/p>\n\n\n\n<p>Tailwind will save you time and help your Pinterest reach maximum success.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>It\u2019s an investment worth having and you can get your <\/strong><a href=\"https:\/\/www.shareasale.com\/r.cfm?u=2145884&amp;m=50947&amp;b=768274\"><strong>FREE Tailwind trial <\/strong><\/a><strong>that allows you to schedule and publish up to 100 Pinterest pins and\/or 30 Instagram posts! <\/strong><a href=\"https:\/\/www.shareasale.com\/r.cfm?u=2145884&amp;m=50947&amp;b=768274\"><strong>Get it now<\/strong><\/a><strong> &amp; thank me later.&nbsp;<\/strong><\/p>\n\n\n\n<p>So there you have it. 5 ways to optimize your Pinterest for Business account for ultimate success. Happy Pinning!&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Share this post on Pinterest and follow my Instagram for more #pinningwithpresh Pinterest tips!&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-683x1024.png\" alt=\"\" class=\"wp-image-2531\" data-pin-description=\"The Ultimate ways to kickstart your Pinterest as a business. This post will give you 5 ways for you to set up your Pinterest for Business account in the best way so you can secure the bag as an entrepreneur!!\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-683x1024.png 683w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-600x900.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3-200x300.png 200w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/3.png 735w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/2-683x1024.png\" alt=\"\" class=\"wp-image-2532\" data-pin-description=\"The Ultimate ways to kickstart your Pinterest as a business. This post will give you 5 ways for you to set up your Pinterest for Business account in the best way so you can secure the bag as an entrepreneur!!\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/2-683x1024.png 683w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/2-600x900.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/2-200x300.png 200w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/04\/2.png 735w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:11px\" class=\"has-text-align-center\"><em>*This post may include an affiliate link*<\/em><\/p>\n\n\n\n<style type=\"text\/css\">\n  @import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n<\/style>\n<style type=\"text\/css\">\n  .ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" 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Your freebie + my newsletters will be sliding in your inbox! 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