{"id":3499,"date":"2020-12-15T19:11:24","date_gmt":"2020-12-16T00:11:24","guid":{"rendered":"https:\/\/preshrodgers.com\/assistant\/?p=3499"},"modified":"2022-05-22T14:22:09","modified_gmt":"2022-05-22T19:22:09","slug":"important-pinterest-analytics","status":"publish","type":"post","link":"https:\/\/preshrodgers.com\/assistant\/important-pinterest-analytics\/","title":{"rendered":"The Dos and Donts of Pinterest Analytics"},"content":{"rendered":"\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n<\/div>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/qr4UzWj5AZY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><em>The blog post has been updated for 2022 analytics terms***<\/em><br \/><br \/>So, your Pinterest is all set up. You&#8217;ve been pinning for about three months, and now you&#8217;re starting to look at the analytics and you&#8217;re just like, what the heck? It&#8217;s okay because I got you. Today&#8217;s Pinning with Presh is all about what you need to do when it comes to your analytics on Pinterest. Before we get really into Pinterest analytics, you guys should know that they are always updating and upgrading their analytics system. So it&#8217;s always getting better. But I will preface this with that you should not only be looking at Pinterest analytics. I use three analytics when I work with my clients, which is Pinterest, Google, and Tailwind Analytics and combine them and pick and choose different things from each of those platforms that really give me a full overall view of my analytics on Pinterest.<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">But today we are going to focus on the things that you should be looking at when it comes to your Pinterest analytics. So you&#8217;ve been on Pinterest for at least three months. I wouldn&#8217;t say to start looking at your analytics too much before that, especially if you are new, because it does take some time. Pinterest is a slow burn, but once it gets going, it\u2019s awesome, amazing, the GOAT, okay?\u00a0<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">So when it comes to your analytics, the first thing that you should not do is look or pay too much attention to your monthly views. Now I&#8217;m not going to lie, it looks really good when your monthly views are 80,000 or 1.5 million. That&#8217;s awesome. People are seeing your content. It\u2019s showing up in search results. Now people actually scrolling and seeing it and interacting with it, that&#8217;s what really matters.<\/span><\/p>\r\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\ud83d\udccd Outbound Clicks <em>(previously called Link Clicks)<\/em><\/span><\/h5>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">When you look at your analytics, what you actually need to be paying attention to are the outbound clicks. So outbound clicks are the most important thing to me when it comes to my clients. Because if you have content that you want people to find and go to, you ultimately want them to click on that content. You don&#8217;t want them to stay on Pinterest. It&#8217;s good to have it saved and re-pinned, but you actually want people to click on it and go to the end goal content, i.e.\u00a0 your landing page, your opt-in, your freebie, your podcast, and actually do what you want them to do.<\/span><\/p>\r\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><span style=\"font-weight: 400;\">Saves <em>(previously called Re-Pins)<\/em><\/span><\/h5>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The second thing is saves and re-pin. You do want your content to be saved and re-pinned to other pinners to their followers, you know, people can find it even easier, even quicker, because you never know who is following them and might find the content. So that is also very important.<\/span><\/p>\r\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><span style=\"font-weight: 400;\">Overall Engagement<\/span><\/h5>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">And then lastly, the overall engagement. So you want your overall engagement to be pretty good. So that includes your outbound clicks, your saves, your pin clicks (previously called closeups as said in video). Pin clicks are if somebody clicks on it and they look at it even closer than just scrolling. I&#8217;ve heard this example, I want to say it&#8217;s by Kate Ahl, she&#8217;s pretty amazing with Pinterest. And she talks about your pin images being like billboards and you&#8217;re on a highway and you&#8217;re driving down the highway, so people are passing those billboards. Now imagine if you slow down to really look at a billboard, that&#8217;s kind of like a pin click, but if you get off the highway, that&#8217;s like a outbound link click. Or if somebody tells you \u201cI saw this billboard with such and such on it, you should definitely check it out,\u201d that&#8217;s probably like a save (previously called repin). Monthly views is like if you\u2019re on a highway with a whole bunch of billboards going by and you&#8217;re not paying attention to all of them, that&#8217;s kind of like scrolling the Pinterest feed and yes, it&#8217;s on the feed, but no one&#8217;s actually engaging with it or clicking through to it in some kind of manner.\u00a0<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">If it happens a lot, like if one of your pins has like 20,000 impressions and two outbound clicks, it&#8217;s your pin. It&#8217;s your keywording, maybe you&#8217;re not showing up in the right search. Maybe it&#8217;s your image. It&#8217;s not very eye-catching and you want to have eye-catching images. It could be a number of things. 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class=\"tve_shortcode_editor\"><div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-180b9529ed3\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\" style=\"\" data-css=\"tve-u-180b9529ee2\"><div class=\"tve-content-box-background\" data-css=\"tve-u-180b9529ee4\" style=\"\"><\/div><div class=\"tve-cb tve_empty_dropzone\" data-css=\"tve-u-180b9529ee6\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:784;\" data-css=\"tve-u-180b9529ee8\"><div class=\"tcb-flex-row v-2 tcb--cols--3 tcb-medium-no-wrap tcb-mobile-no-wrap tcb-resized\" data-css=\"tve-u-180b9529ee9\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-180b9529eeb\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(210, 210, 210)\" style=\"\" data-css=\"tve-u-180b9529eec\" data-color-d=\"rgb(246, 221, 223)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-180b9529eee\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-180b9529ef0\"><p data-css=\"tve-u-180b9529ef2\" style=\"text-align: center;\"><strong>free pinterest training<\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-180b9529ef4\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(210, 210, 210)\" style=\"\" data-css=\"tve-u-180b9529ef5\" data-color-d=\"rgb(246, 221, 223)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-180b9529ef7\"><p data-css=\"tve-u-180b9529ef8\" style=\"text-align: center;\"><strong>5 Ways to Prep Your Pinterest for Lead Gen in 2023!<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\"><p data-css=\"tve-u-180b9529efc\" style=\"text-align: center;\">In this FREE Training, I\u2019m going to share with you <strong>the exact things I do with my clients in order to get leads and conversions<\/strong> from Pinterest! This training is<strong> only thirty minutes <\/strong>and no bullshit so tune in, take notes, and learn how to prep your Pinterest for lead gen immediately! <strong>Get immediate access by signing up below!<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_lead_generation\" data-connection=\"api\" style=\"\" data-css=\"tve-u-180b9529eff\" data-settings-id=\"6661\" data-templateconfig=\"{&quot;checkbox&quot;:{&quot;data-columns&quot;:4,&quot;option&quot;:{&quot;data-value&quot;:&quot;default&quot;}},&quot;radio&quot;:{&quot;data-columns&quot;:4,&quot;option&quot;:{&quot;data-value&quot;:&quot;default&quot;}},&quot;select&quot;:{&quot;_class&quot;:&quot;&quot;,&quot;data-show-placeholder&quot;:&quot;1&quot;,&quot;data-style&quot;:&quot;default&quot;,&quot;data-icon&quot;:&quot;style_1&quot;,&quot;_alias&quot;:&quot;dropdown&quot;}}\"><input type=\"hidden\" class=\"tve-lg-err-msg\" value=\"{&quot;email&quot;:&quot;Email address invalid&quot;,&quot;phone&quot;:&quot;Phone number invalid&quot;,&quot;password&quot;:&quot;Password invalid&quot;,&quot;passwordmismatch&quot;:&quot;Password mismatch error&quot;,&quot;required&quot;:&quot;Required field missing&quot;}\"><div class=\"thrv_lead_generation_container tve_clearfix\"><form action=\"#\" method=\"post\" novalidate=\"novalidate\" autocomplete=\"new-password\"><div class=\"tve_lead_generated_inputs_container tve_clearfix tve_empty_dropzone\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:784;\" data-css=\"tve-u-180b9529f00\"><div class=\"tcb-flex-row tcb--cols--3 tcb-resized tcb-medium-no-wrap v-2 tcb-mobile-wrap m-edit\" data-css=\"tve-u-180b9529f02\" style=\"\"><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-180b9529f04\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_lg_input\" data-css=\"tve-u-180b9529f05\" data-label=\"tve-lg-17fbc28119e\" style=\"\" data-tcb_hover_state_parent=\"\"><input type=\"text\" data-field=\"name\" name=\"name\" placeholder=\"First Name\" data-placeholder=\"First Name\" style=\"--background-image:linear-gradient(rgba(0, 0, 0, 0.02), rgba(0, 0, 0, 0.02))  !important; --background-size:auto auto  !important; --background-position:50% 50%  !important; --background-attachment:scroll  !important; --background-repeat:no-repeat  !important;\" data-required=\"1\" data-validation=\"\"><div data-lastpass-icon-root=\"true\" style=\"position: relative !important; height: 0px !important; width: 0px !important; float: left !important;\"><\/div><\/div><\/div><\/div><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-180b9529f07\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_lg_input\" data-css=\"tve-u-180b9529f09\" style=\"\" data-label=\"tve-lg-17fbc2ee06a\" data-tcb_hover_state_parent=\"\"><input type=\"email\" data-field=\"email\" data-required=\"1\" data-validation=\"email\" name=\"email\" placeholder=\"Email\" data-placeholder=\"Email\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-180b9529f0b\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_submit_container tve_lg_submit\" data-css=\"tve-u-180b9529f0d\" style=\"\" data-tcb_hover_state_parent=\"\"><button type=\"submit\" class=\"\" style=\"\">Sign Me Up!!<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input id=\"_submit_option\" type=\"hidden\" name=\"_submit_option\" value=\"message\"><input id=\"_sendParams\" type=\"hidden\" name=\"_sendParams\" value=\"\"><input id=\"_api_custom_fields\" type=\"hidden\" name=\"_api_custom_fields\" value=\"YToyOntpOjA7YToyOntzOjI6ImlkIjtzOjQ6Im5hbWUiO3M6MTE6InBsYWNlaG9sZGVyIjtzOjQ6Ik5hbWUiO31pOjE7YToyOntzOjI6ImlkIjtzOjU6InBob25lIjtzOjExOiJwbGFjZWhvbGRlciI7czo1OiJQaG9uZSI7fX0=\"><input id=\"__tcb_lg_msg\" type=\"hidden\" name=\"__tcb_lg_msg\" value=\"YToyOntzOjU6ImVycm9yIjtzOjY6IkVycm9yISI7czo3OiJzdWNjZXNzIjtzOjQ0OiJZYXl5IHlvdSdyZSBhbGwgc2lnbmVkIHVwISBDaGVjayB5b3VyIGVtYWlsISI7fQ==\"><input type=\"hidden\" id=\"tve_mapping\" name=\"tve_mapping\" value=\"YTowOnt9\"><input type=\"hidden\" id=\"tve_labels\" name=\"tve_labels\" value=\"YToyOntzOjQ6Im5hbWUiO3M6MTA6IkZpcnN0IE5hbWUiO3M6NToiZW1haWwiO3M6NToiRW1haWwiO30=\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size\" style=\"color: #274472; text-align: center;\"><strong>Share this post on Pinterest and follow my <a href=\"http:\/\/instagram.com\/preshrodgers\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> for more #pinningwithpresh Pinterest tips! <\/strong><\/h4>\r\n<\/div>\r\n<h4>\u00a0<\/h4>\r\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6270\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2-200x300.png\" alt=\"The Dos and Don'ts of Pinterest Analytics\" width=\"600\" height=\"900\" data-pin-title=\"The Dos and Don'ts of Pinterest Analytics\" data-pin-description=\"If you don't like data, I'm cutting thru the BS and telling you some of the most important Pinterest analytics to pay attention to when marketing your online business on Pinterest so you can know which of your pin images are and aren't performing best.\u2063 Your Pinterest data is an important part of growing your Pinterest and improving your Pinterest strategy and pinning tactics. Want to know how to use Pinterest analytics? Read this blog post! Social media marketing | Reading Pinterest analytics\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2-200x300.png 200w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2-683x1024.png 683w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2-768x1152.png 768w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2-600x900.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2020\/12\/Blog-Pin-Templates-V2.png 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\r\n<div align=\"center\">\r\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size\" style=\"color: #274472; text-align: center;\">\u00a0<\/h4>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t like data, I&#8217;m cutting straight thru the BS and telling you some of the most important 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