{"id":5741,"date":"2022-01-18T08:00:48","date_gmt":"2022-01-18T13:00:48","guid":{"rendered":"https:\/\/preshrodgers.com\/assistant\/?p=5741"},"modified":"2022-01-17T13:56:25","modified_gmt":"2022-01-17T18:56:25","slug":"pinterest-goals-and-funnels","status":"publish","type":"post","link":"https:\/\/preshrodgers.com\/assistant\/pinterest-goals-and-funnels\/","title":{"rendered":"The #1 Thing To Be Clear About When Leveraging Pinterest"},"content":{"rendered":"\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n<\/div>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<div class=\"is-layout-flow wp-block-group-is-layout-flow\" align=\"center\"><div class=\"wp-block-group__inner-container\">\r\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/pYeS3wi1pyA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<div align=\"center\">\r\n<p><span style=\"font-weight: 400;\">Here&#8217;s the thing, confusion does not sell. And when it comes to being a business, you have to be clear about a lot of things. So today we&#8217;re going to talk about the number one thing you need to be clear about when it comes to using Pinterest for your business.<\/span><\/p>\r\n<h4><strong>\ud83d\udccd If you&#8217;re a podcaster, a course creator, YouTuber, blogger, coach, all those things, this is what you need to know before you go jumping yourself onto Pinterest.<\/strong><\/h4>\r\n<p><strong>If you&#8217;re on Pinterest or you&#8217;re considering it, then I have a question for you: <\/strong><span style=\"font-weight: 400;\">What is your purpose for using Pinterest? Do you have one? Or is it the broad answer of \u201cto grow my business and sell my products\u201d? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Those things are part of your Pinterest goal, but there&#8217;s a lot more to it than \u201cI want grow my email list,\u201d \u201cI want to sell my products,\u201d or \u201cI want to get more people to listen to my podcast.\u201d Your reason for wanting to be on Pinterest is your Pinterest goal. And that is the number one thing you need to be super clear about.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The thing about Pinterest is you can have more than one goal, but I always have my clients have one main goal. I&#8217;m going to use the example of a podcaster: Your main goal might be to get people to listen to your coaching podcast, because you know a lot of your clients have come from your podcast. Your clients have converted to your different offers because they&#8217;ve listened to the podcast, and that&#8217;s where you get the most conversions from.<\/span><\/p>\r\n<h3 style=\"text-align: center;\"><b>\ud83d\udccd Pinterest Goals<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">So what I would suggest you do, if that is your main Pinterest goal, is to build out different funnels to get to that goal. Funnels are just different steps that people will take to get to your ultimate Pinterest goal, which is: driving traffic directly to your podcast on your website.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This then drives people to your landing page, gets them on your email list, and on the thank you page, the calls to action could be \u201cListen to my podcast\u201d or the welcome sequence of your email could include \u201cListen to my podcast.\u201d All those things are the calls to action. The next step that you want people to take is to get to that actual main end goal, which is listening to your podcast. Once they get there, they&#8217;re easier to convert.<\/span><\/p>\r\n<p><b>A few more Pinterest goals you can have in place are:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Growing your email list<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Getting podcast downloads<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Getting more people to see your Instagram IGTVs<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Increase views of your YouTube video<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Increase product sales<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Increase webinar views<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83c\udf3b\u00a0 Promote your free content<\/span><\/p>\r\n                <div class=\"ml-form-embed\"\n                     data-account=\"2072634:j7p8k5b9w3\"\n                     data-form=\"5092196:j1p7q6\">\n                <\/div>\n            \r\n<\/div>\r\n<h3>\u00a0<\/h3>\r\n<h3 style=\"text-align: center;\"><b>\ud83d\udccd Pinterest Funnels<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">There&#8217;s so many things that you can have as your main goal. But usually for my clients, their main goal leads to what converts the best for them. Like I said, if they know they convert a lot of people from their podcast, then they want to get people to their podcast. That is their goal for using Pinterest to get them to their podcast so that they can convert them from there.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you get in a groove on Pinterest, you can start<\/span><span style=\"font-weight: 400;\"> driving traffic to different areas using different funnels. One for your email list, one for your webinars, etc. so you&#8217;re catching people from different angles.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Those different funnels can be your mini goals, but remember to have one main, big goal. Make sure you know, and are clear about your Pinterest goal, because if you do not have clarity around that, you cannot have funnels that actually convert, and then what&#8217;s the point of Pinterest?!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Pinterest is traffic, but you have to know what you want to do with that traffic. It&#8217;s not enough to just be pinning all over the place, not knowing what you need people to do next and how you&#8217;re going to actually convert them.<\/span><\/p>\r\n<p><strong>You MUST have your Pinterest goal on lock before you dive into all the greatness that is Pinterest.\u00a0<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">So hopefully you found this helpful and if you did, share it with all your best friends who need some clarity around Pinterest, stuck in the beginning stages, or don\u2019t know where to start.<\/span><\/p>\r\n<br \/>\r\n<p style=\"text-align: center;\"><br \/><br \/><\/p>\r\n<div align=\"center\">\r\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size\" style=\"color: #274472; text-align: center;\"><strong>Share this post on Pinterest and follow my <a href=\"http:\/\/instagram.com\/preshrodgers\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> for more #pinningwithpresh Pinterest tips! <\/strong><\/h4>\r\n<h4>\u00a0<\/h4>\r\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size\" style=\"color: #274472; text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5746\" style=\"font-size: 16px; font-style: inherit; font-weight: inherit; color: #3a3a3a; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins-200x300.png\" alt=\"The #1 Thing To Be Clear About When Leveraging Pinterest\" width=\"600\" height=\"900\" data-pin-title=\"The #1 Thing To Be Clear About When Leveraging Pinterest\" data-pin-description=\"In order to grow your business using Pinterest marketing you first need to know how to use Pinterest as a business and part of that is knowing your Pinterest goal. Pinterest can grow your blog, grow your podcast, grow your coaching biz but you need to have the right funnels in place. Pinterest sales funnels and goals are important and part of any social media marketing strategies. Without a goal it could by why your Pinterest traffic isn't growing. Use this as part of your pinterest strategy!\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins-200x300.png 200w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins-683x1024.png 683w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins-768x1152.png 768w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins-600x900.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Official-Templates-New-Blog-Pinterest-Pins.png 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h4>\r\n<\/div>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a podcaster, a course creator, YouTuber, blogger, coach, all those things, this is the number 1 thing you need to get clear on before you dive into Pinterest.<\/p>\n","protected":false},"author":1,"featured_media":5750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png","uagb_featured_image_src":{"full":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png",1200,628,false],"thumbnail":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-150x150.png",150,150,true],"medium":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-300x157.png",300,157,true],"medium_large":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-768x402.png",768,402,true],"large":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-1024x536.png",1024,536,true],"1536x1536":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png",1200,628,false],"2048x2048":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png",1200,628,false],"woocommerce_thumbnail":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-300x300.png",300,300,true],"woocommerce_single":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-600x314.png",600,314,true],"woocommerce_gallery_thumbnail":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image-100x100.png",100,100,true],"ppec_logo_image_size":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png",115,60,false],"ppec_header_image_size":["https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2022\/01\/Blog-Feature-Image.png",172,90,false]},"uagb_author_info":{"display_name":"preshrodgers","author_link":"https:\/\/preshrodgers.com\/assistant\/author\/preshrodgers\/"},"uagb_comment_info":0,"uagb_excerpt":"If 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