{"id":7385,"date":"2023-05-02T15:35:35","date_gmt":"2023-05-02T20:35:35","guid":{"rendered":"https:\/\/preshrodgers.com\/assistant\/?p=7385"},"modified":"2023-05-05T13:32:03","modified_gmt":"2023-05-05T18:32:03","slug":"dos-and-donts-pinterest-ads","status":"publish","type":"post","link":"https:\/\/preshrodgers.com\/assistant\/dos-and-donts-pinterest-ads\/","title":{"rendered":"The Do&#8217;s and Don&#8217;ts of Pinterest Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pinterest advertising can be a powerful tool for driving traffic and sales, but it&#8217;s not as simple as just throwing money at the platform and hoping for the best. As a Pinterest marketing expert, I&#8217;ve seen plenty of businesses make common mistakes that end up costing them money and results. That&#8217;s why I&#8217;ve created this blog post to help you avoid those mistakes and succeed with your Pinterest ads. Especially if you\u2019re getting <\/span><a href=\"https:\/\/preshrodgers.com\/assistant\/ready-for-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ready to run Pinterest ads<\/span><\/a><span style=\"font-weight: 400;\"> for the first time!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" data-pin-nopin=\"nopin\" class=\"alignnone size-medium aligncenter\" src=\"https:\/\/media.giphy.com\/media\/b1xPdS3GeSoypf9ap0\/giphy.gif\" width=\"480\" height=\"270\" \/><\/p>\n<h5><\/h5>\n<h5><b>Do: Set Clear Goals<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Before you start running ads, make sure you have clear goals in mind. Are you looking to drive traffic to your website, increase sales, or build brand awareness? Knowing what you want to achieve will help you create targeted campaigns and measure success.<\/span><\/p>\n<h5><b>Don&#8217;t: Ignore Your Target Audience<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Your target audience is the key to creating successful ads. Don&#8217;t make the mistake of creating campaigns that are too broad or generic. Instead, focus on targeting your ideal customer with specific interests and behaviors.<\/span><\/p>\n<h5><b>Do: Use High-Quality Images and Videos<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Pinterest is a visual platform, so your ads need to stand out with high-quality images and videos. Make sure your visuals are eye-catching, on-brand, and relevant to your product or service.<\/span><\/p>\n<h5><\/h5>\n<p><span style=\"font-weight: 400;\"><div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_7332\"><div class=\"tl-style\" id=\"tve_tcb2_1-step-set-006\" data-state=\"17\" data-form-state=\"\"><style type=\"text\/css\" class=\"tve_custom_style\">@import url(\"\/\/fonts.googleapis.com\/css?family=Lato:400,900,700,100&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=PT+Serif:400,700&subset=latin\");@media (min-width: 300px){[data-css=\"tve-u-187d92fe657\"]{padding: 0px !important;margin: 0px !important;background-color: rgb(244,244,244) !important;}[data-css=\"tve-u-187d92fe659\"]{max-width: 1875px;margin: 0px !important;padding: 30px 8px 25px !important;}[data-css=\"tve-u-187d92fe65a\"]{background-color: rgb(244,244,244) !important;border: 1px solid rgb(224,98,135) !important;--tve-applied-border:1px solid rgb(224,98,135)!important;}[data-css=\"tve-u-187d92fe65b\"]{text-align: left;min-height: 8px;}[data-css=\"tve-u-187d92fe65d\"]{margin: 0px 0px 20px !important;}[data-css=\"tve-u-187d92fe65e\"]{padding: 0px !important;}[data-css=\"tve-u-187d92fe65e\"] > .tcb-flex-col > .tcb-col{justify-content: center;}[data-css=\"tve-u-187d92fe660\"] .tve_sep{width: 100%;border-width: 1px !important;border-color: rgb(246,221,223) !important;}[data-css=\"tve-u-187d92fe660\"]{min-width: unset;--tve-applied-min-width: unset !important;padding-top: 15px !important;padding-bottom: 15px !important;}[data-css=\"tve-u-187d92fe661\"]{max-width: 53.1865%;}[data-css=\"tve-u-187d92fe662\"]{max-width: unset;margin-top: 0px !important;margin-bottom: 0px !important;--tve-applied-max-width: unset !important;}[data-css=\"tve-u-187d92fe664\"]{line-height: 18px !important;}:not(#tve) [data-css=\"tve-u-187d92fe664\"]{font-family: \"PT Serif\";font-weight: 400;letter-spacing: 2px;color: rgb(39,68,114) 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50%!important;--background-attachment:scroll!important;--background-repeat:no-repeat!important;--tve-applied-background-image:linear-gradient(rgba(0,0,0,0.02),rgba(0,0,0,0.02))!important;}:not(#tve) [data-css=\"tve-u-187d92fe672\"]:hover input,:not(#tve) [data-css=\"tve-u-187d92fe672\"]:hover textarea,:not(#tve) [data-css=\"tve-u-187d92fe672\"]:hover::placeholder{color: var(--tve-color,rgb(0,0,0))!important;--tve-applied-color:var$(--tve-color,rgb(0,0,0))!important;--tcb-applied-color:rgb(0,0,0)!important;}:not(#tve) [data-css=\"tve-u-187d92fe672\"]:hover{--tve-color:rgb(0,0,0)!important;--tve-applied---tve-color:rgb(0,0,0)!important;}[data-css=\"tve-u-187d92fe674\"]{max-width: 30%;}:not(#tve) [data-css=\"tve-u-187d92fe675\"]:hover button{background-color: rgb(39,68,114) !important;--background-color:rgb(39,68,114)!important;--tve-applied-background-color:rgb(39,68,114)!important;}:not(#tve) [data-css=\"tve-u-187d92fe675\"] button{font-size: 15px;line-height: 22px;font-family: 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!important;}[data-css=\"tve-u-187d92fe667\"]{margin-bottom: 15px !important;}:not(#tve) [data-css=\"tve-u-187d92fe668\"]{font-size: 25px !important;line-height: 1.25em !important;}:not(#tve) [data-css=\"tve-u-187d92fe66a\"]{font-size: 19px !important;line-height: 1.5em !important;}[data-css=\"tve-u-187d92fe66b\"]{margin-bottom: 0px !important;margin-top: 15px !important;}[data-css=\"tve-u-187d92fe66d\"]{flex-wrap: wrap !important;}[data-css=\"tve-u-187d92fe66d\"] > .tcb-flex-col{flex-basis: 390px !important;}:not(#tve) [data-css=\"tve-u-187d92fe670\"] input,:not(#tve) [data-css=\"tve-u-187d92fe670\"] textarea{padding: 15px !important;}:not(#tve) [data-css=\"tve-u-187d92fe670\"]{margin-top: 0px !important;}:not(#tve) [data-css=\"tve-u-187d92fe672\"] input,:not(#tve) [data-css=\"tve-u-187d92fe672\"] textarea{padding: 15px !important;}:not(#tve) [data-css=\"tve-u-187d92fe672\"]{margin-top: 0px !important;}:not(#tve) [data-css=\"tve-u-187d92fe675\"] button{font-size: var(--tve-font-size,17px);padding: 15px !important;margin-top: 9px !important;}[data-css=\"tve-u-187d92fe675\"]{--tve-font-size:17px;}}<\/style><style type=\"text\/css\" class=\"tve_user_custom_style\">.tve-leads-conversion-object .thrv_heading h1,.tve-leads-conversion-object .thrv_heading h2,.tve-leads-conversion-object .thrv_heading h3{margin:0;padding:0}.tve-leads-conversion-object .thrv_text_element p,.tve-leads-conversion-object .thrv_text_element h1,.tve-leads-conversion-object .thrv_text_element h2,.tve-leads-conversion-object .thrv_text_element h3{margin:0}<\/style><div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_7332\"><div class=\"tve_flt\"><div id=\"tve_editor\" class=\"tve_shortcode_editor\"><div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-187d92fe657\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\" style=\"\" data-css=\"tve-u-187d92fe659\"><div class=\"tve-content-box-background\" data-css=\"tve-u-187d92fe65a\" style=\"\"><\/div><div class=\"tve-cb tve_empty_dropzone\" data-css=\"tve-u-187d92fe65b\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:784;\" data-css=\"tve-u-187d92fe65d\"><div class=\"tcb-flex-row v-2 tcb--cols--3 tcb-medium-no-wrap tcb-mobile-no-wrap tcb-resized\" data-css=\"tve-u-187d92fe65e\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-187d92fe65f\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(210, 210, 210)\" style=\"\" data-css=\"tve-u-187d92fe660\" data-color-d=\"rgb(246, 221, 223)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-187d92fe661\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-187d92fe662\"><p data-css=\"tve-u-187d92fe664\" style=\"text-align: center;\"><strong>free pinterest ADS GUIDE<\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-187d92fe665\" style=\"\"><div class=\"tcb-col\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"1\" data-color=\"rgb(210, 210, 210)\" style=\"\" data-css=\"tve-u-187d92fe666\" data-color-d=\"rgb(246, 221, 223)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-187d92fe667\"><p data-css=\"tve-u-187d92fe668\" style=\"text-align: center;\"><strong>Are You Ready for Pinterest Ads?<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\"><p data-css=\"tve-u-187d92fe66a\" style=\"text-align: center;\">Stop guessing and start advertising! Get our free guide to determine if your business is ready for Pinterest ads and take the first step towards driving traffic, leads, and sales today.&nbsp;<strong>Get access by signing up below!<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_lead_generation\" data-connection=\"api\" style=\"\" data-css=\"tve-u-187d92fe66b\" data-settings-id=\"7333\" data-templateconfig=\"{&quot;checkbox&quot;:{&quot;data-columns&quot;:4,&quot;option&quot;:{&quot;data-value&quot;:&quot;default&quot;}},&quot;radio&quot;:{&quot;data-columns&quot;:4,&quot;option&quot;:{&quot;data-value&quot;:&quot;default&quot;}},&quot;select&quot;:{&quot;_class&quot;:&quot;&quot;,&quot;data-show-placeholder&quot;:&quot;1&quot;,&quot;data-style&quot;:&quot;default&quot;,&quot;data-icon&quot;:&quot;style_1&quot;,&quot;_alias&quot;:&quot;dropdown&quot;}}\"><input type=\"hidden\" class=\"tve-lg-err-msg\" value=\"{&quot;email&quot;:&quot;Email address invalid&quot;,&quot;phone&quot;:&quot;Phone number invalid&quot;,&quot;password&quot;:&quot;Password invalid&quot;,&quot;passwordmismatch&quot;:&quot;Password mismatch error&quot;,&quot;required&quot;:&quot;Required field missing&quot;}\"><div class=\"thrv_lead_generation_container tve_clearfix\"><form action=\"#\" method=\"post\" novalidate=\"novalidate\" autocomplete=\"new-password\"><div class=\"tve_lead_generated_inputs_container tve_clearfix tve_empty_dropzone\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:784;\" data-css=\"tve-u-187d92fe66c\"><div class=\"tcb-flex-row tcb--cols--3 tcb-resized tcb-medium-no-wrap v-2 tcb-mobile-wrap m-edit\" data-css=\"tve-u-187d92fe66d\" style=\"\"><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-187d92fe66f\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_lg_input\" data-css=\"tve-u-187d92fe670\" data-label=\"tve-lg-17fbc28119e\" style=\"\" data-tcb_hover_state_parent=\"\"><input type=\"text\" data-field=\"name\" name=\"name\" placeholder=\"First Name\" data-placeholder=\"First Name\" style=\"--background-image:linear-gradient(rgba(0, 0, 0, 0.02), rgba(0, 0, 0, 0.02))  !important; --background-size:auto auto  !important; --background-position:50% 50%  !important; --background-attachment:scroll  !important; --background-repeat:no-repeat  !important;\" data-required=\"1\" data-validation=\"\"><div data-lastpass-icon-root=\"true\" style=\"position: relative !important; height: 0px !important; width: 0px !important; float: left !important;\"><\/div><div data-lastpass-icon-root=\"true\" style=\"position: relative !important; height: 0px !important; width: 0px !important; float: left !important;\"><\/div><\/div><\/div><\/div><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-187d92fe671\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_lg_input\" data-css=\"tve-u-187d92fe672\" style=\"\" data-label=\"tve-lg-17fbc2ee06a\" data-tcb_hover_state_parent=\"\"><input type=\"email\" data-field=\"email\" data-required=\"1\" data-validation=\"email\" name=\"email\" placeholder=\"Email\" data-placeholder=\"Email\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\" style=\"\" data-css=\"tve-u-187d92fe674\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"tve_lg_input_container tve_submit_container tve_lg_submit\" data-css=\"tve-u-187d92fe675\" style=\"\" data-tcb_hover_state_parent=\"\"><button type=\"submit\" class=\"\" style=\"\">Get The Guide<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input id=\"_submit_option\" type=\"hidden\" name=\"_submit_option\" value=\"message\"><input id=\"_sendParams\" type=\"hidden\" name=\"_sendParams\" value=\"\"><input id=\"_api_custom_fields\" type=\"hidden\" name=\"_api_custom_fields\" value=\"YToyOntpOjA7YToyOntzOjI6ImlkIjtzOjQ6Im5hbWUiO3M6MTE6InBsYWNlaG9sZGVyIjtzOjQ6Ik5hbWUiO31pOjE7YToyOntzOjI6ImlkIjtzOjU6InBob25lIjtzOjExOiJwbGFjZWhvbGRlciI7czo1OiJQaG9uZSI7fX0=\"><input id=\"__tcb_lg_msg\" type=\"hidden\" name=\"__tcb_lg_msg\" value=\"YToyOntzOjU6ImVycm9yIjtzOjY6IkVycm9yISI7czo3OiJzdWNjZXNzIjtzOjQ0OiJZYXl5IHlvdSdyZSBhbGwgc2lnbmVkIHVwISBDaGVjayB5b3VyIGVtYWlsISI7fQ==\"><input type=\"hidden\" id=\"tve_mapping\" name=\"tve_mapping\" value=\"YTowOnt9\"><input type=\"hidden\" id=\"tve_labels\" name=\"tve_labels\" value=\"YToyOntzOjQ6Im5hbWUiO3M6MTA6IkZpcnN0IE5hbWUiO3M6NToiZW1haWwiO3M6NToiRW1haWwiO30=\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/p>\n<h5><b>Don&#8217;t: Overlook Mobile Optimization<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">More than 80% of Pinterest users access the platform on their mobile devices, so it&#8217;s crucial that your ads are optimized for mobile. Make sure your images and videos are mobile-friendly, and your landing pages are responsive.<\/span><\/p>\n<h5><b>Do: Test and Iterate<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Creating successful ads on Pinterest takes time and experimentation. Don&#8217;t be afraid to test different ad formats, targeting options, and visuals. Use the data from your campaigns to iterate and improve your results over time.<\/span><\/p>\n<h5><b>Don&#8217;t: Set It and Forget It<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve launched your ads, don&#8217;t make the mistake of letting them run without monitoring them. Keep an eye on your campaigns and make adjustments as needed to ensure you&#8217;re getting the best ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To wrap things up, Pinterest advertising can be a valuable tool for driving traffic and sales, but it&#8217;s important to avoid common mistakes that can waste your money and time. Follow these dos and don&#8217;ts to create successful ad campaigns, and sign up for my free PDF for even more tips and to figure out if you\u2019re really <\/span><a href=\"https:\/\/preshrodgers.com\/assistant\/ready-for-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ready for ads<\/span><\/a><span style=\"font-weight: 400;\">. Remember, success with Pinterest ads takes time and effort, but it&#8217;s worth it in the end.<\/span><\/p>\n<p><b>This blog post is part of a 10 part series. This is the fourth post in the series and the next post is about the best ways to use Pinterest Ads to promote your online biz. <\/b><a href=\"https:\/\/preshrodgers.com\/assistant\/pinterest-ads-to-promote-your-biz\/\" target=\"_blank\" rel=\"noopener\"><b>Read it now<\/b><\/a><b>! You can find links to the full series <\/b><a href=\"https:\/\/preshrodgers.com\/assistant\/pinterest-ads-blog-series\" target=\"_blank\" rel=\"noopener\"><b>HERE<\/b><\/a><b>.<\/b><\/p>\n<h4><\/h4>\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size\" style=\"color: #274472; text-align: center;\"><strong>Share this post on Pinterest and follow my <a href=\"http:\/\/instagram.com\/preshrodgers\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> for more #pinningwithpresh Pinterest tips! <\/strong><\/h4>\n<h4><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7388 size-full\" src=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7.png\" alt=\"\" width=\"1000\" height=\"1500\" data-pin-title=\"The Do's and Don'ts of Pinterest Ads\" data-pin-description=\"Pinterest ads can be a powerful tool for growing your business, but there are a few dos and don'ts you need to keep in mind. In this blog post, we'll cover the key things you should and shouldn't do when running ads on Pinterest and common mistakes you should avoid when you are running promoted pins on Pinterest. Things like setting goals, creating visually appealing ads, and targeting. By following these tips, you'll be able to avoid common pitfalls and maximize the ROI of your Pinterest ads.\" srcset=\"https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7.png 1000w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-200x300.png 200w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-683x1024.png 683w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-768x1152.png 768w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-600x900.png 600w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-40x60.png 40w, https:\/\/preshrodgers.com\/assistant\/wp-content\/uploads\/2023\/05\/Working-copy-T7-60x90.png 60w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest advertising can be a powerful tool for driving traffic and sales, but it&#8217;s not as simple as just throwing money at the platform and hoping for the 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