If you are wondering how to create click-worthy, scroll-stopping pin images, then you are going to want to take some notes on this one.
So get your little notebook, whatever you got to do, your pen and paper, and get ready to get more eyes on your content and skyrocket your visibility on Pinterest.
I’ve said this 1000 times, but I’ll keep saying it: Pinterest is a visual platform.
So that means pin images are so key, and scroll-stopping pin images are very high key the goal of Pinterest. Because if you’re not creating pin images that actually get people’s attention and have them click so they can click through to your content, then you’re not using Pinterest the right way.
You’re not going to get marketing on autopilot. You’re not going to get traffic that you’ve been wanting. You’re going to think Pinterest sucks when really it’s your images that suck. There, I said it.
So today we are going to go over some things that will help you create click-worthy, scroll-stopping images.
✨ Make sure that your pin images are legible.
We all love cursive texts, well some of us do. But some cursive texts are not easy to read, especially on pin images.
People are scrolling quickly, usually on their phone, but maybe on their desktop as well. And you don’t want them to have to really try to figure out what your pin is saying.
You want your pin really quickly to tell people what it’s about.
So though you want to make it pretty, make sure you’re using a font that people can easily read, because you don’t want them wasting their time and then getting frustrated because they can’t even read what your pin is about.
They’ll move on to somebody else’s that they can read easily, and we want them clicking on your content, not someone else’s!
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✨ Be BOLD with your pin images.
Be bold with your colors and your fonts. Make it big fonts, make it bold colors. And it’s okay to kind of mix up the two.
So even if you want to do more like a muted color, those can be okay, but make sure that your font stands out. Or if you’re going for more bold colors, you can have bold colors and bold fonts.
Really the whole idea is to not be afraid to be bold. Obviously, if you’ve been watching me for a while, you know I’m bold. I love me some bold colors from my hair to my whole aesthetic and style.
So definitely when it comes to creating your pins, don’t be afraid to use big texts and do bold, bright colors because when people are searching for your content and they’re typing in their search keyword, they’re going to come across a lot of different pins. So you want to make sure that yours stands out.
✨ Create pin images that evoke emotion or get people curious or interested.
Make sure that the copy on your pins really speaks to their pain points and gets them curious.
You have to give them a reason to be like, Oh, I got to click here. I got to go to whatever it is, their blog or their freebie or their podcast, whatever it is.
You want to make sure your pin images catch their attention and evoke emotion to make sure that they want to click through to what you are offering on the other end of that pin.
✨ Make sure your pin images don’t look spammy or weird.
Basically, you want to make sure you overcome anyone’s objections to clicking on your pin.
Make sure that your pin looks branded, so it has your logo on it or your website name so that people kind of get that know, like, trust factor just from looking at that pin. They can feel your energy, you know, and it’s not looking like it might lead to a spammy website or they might not be getting the actual content they think they’re going to get.
Your pin should look like, okay, I’m about to go to someone’s legit website, legit podcast, legit freebie.
So you want to make sure you’re overcoming those objections that people might have to spammy-looking pins off the bat. They are legible, they’re bold, they evoke emotion, and they overcome objections.
Definitely think about your pins and be your own critic. Don’t be afraid to be like, Oh my God, this time it sucks.
I’ve looked at some of my old pins and I’m just like, Girl, who raised you to make these ugly ass pins?
Like…NO. But we’re all learning. That’s what I’ve been doing, learning and growing.
If you’re still building your pin image design skills, I recommend using Canva and their templates or there’s also templates you can buy off of sites like Etsy and Creative Market to make your life easier. So use these things to your advantage.
When it comes to using Pinterest for your business you have to put in the work to set it up for greatness.
If you don’t, Pinterest won’t be the GOAT 🐐 for you. And you don’t wanna miss out on this greatness like everyone else?
Nope! You want to be a badass at Pinterest. 🙌🏾
My Pinterest VIB Day (yes b for badass!) is made for the badass coach or content creator that knows how great Pinterest can be for their business and is ready to make the investment so six months to a year from now they can look back and say “damn, this was one of THEE BEST investments I made to elevate my business”
There’s only a limited amount of spots each month so don’t miss out! Get all the deets by clicking here.
