Listen, I get it. The thought of learning a whole new platform is daunting but the truth of the matter is, if you want a marketing tool that provides a long term return… Pinterest is it. So let me break it all the way down to the basics for you.
These are the two things you need to focus on to get the most out of Pinterest for your business (aka 𝐦𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐞𝐲𝐞𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐞𝐚𝐬𝐞..)
📍 Keywords
So you have to make sure that your profile is keyworded correctly, and your pin images and all those good things are keyworded correctly so that your people can find you.
Just like when you go on Google and YouTube (which are both search engines by the way, like Pinterest), you type in something in the search bar to find something. If these things are not keyworded correctly, you’re not finding them.
Your keywords need to go:
🌻 in your pin descriptions
🌻 in your pin titles
🌻 in your profile name
🌻 in your bio description
🌻 on your website
🌻 on the content that you’re creating
🌻 on the landing page
So that’s a good jumping off point to get started so your ideal clients can find you with the keywords they are searching for.
📍 Pin Images
You need to make sure that you are creating pin images that are scroll stopping, and click worthy. So remember when you’re on Pinterest, it’s visual. So you want people to see your pin images, click on them and go to your content.
So here are a few keys to Optimizing your pin images:
🗝️ Make the copy direct and to the point
🗝️ Use keywords your dream clients will be searching for
🗝️ Make sure the copy stands out on the pin so people know exactly what they’re going to get when they click through to your amazing content.
I suggest having more than one pin template. Have a multitude of templates that you can use and even switch up the titles and see maybe if that needs to be changed, check your keywording and your descriptions, and really go out there and be great.
So those are the two things that I think you should focus on to make sure that you are winning on Pinterest and BONUS: consistency. Make sure you are pinning consistently on Pinterest and you’ll start winning. Thank me later, girl. Just thank me later.
